Red Rooster free essay sample

Jones (2002, p. 201) discusses fast food has been one of the big success stones in UK hospitality industry during the past 20 to 30 years. Nowadays, the fast-food industry is changing rapidly; there are some significant changes that people can envision for the fast food industry. For example, technologies play important roles nowadays, so people believe that the advance technology gadgets will take over the â€Å"old-fashioned† machine that they are using now. Smartphone will automatically place an order. For example, peoples can order the food before they reach the restaurant, after they reached the restaurant they can just scan the code and get the food that they ordered earlier. It is a faster and convenient ways for people who go to work, school or other destinations overview of the Modeled Behavior (2011). Beside that, Eberts, Gisler, Brothers (1996, p. 4) argue there will be growth in the number of fast food restaurant which offer more job opportunities to people. We will write a custom essay sample on Red Rooster or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page â€Å"Many of today’s entry level workers will be part of the management team of fast food restaurants in just a few years. As the teenagers nowadays can work faster and reach the management level quickly. As hiring can make fast food grow successfully is because hiring the right workers can help to grow the business. Workers are having cooperation when they are working and they build a team work to work together. The fast food chain, Red Rooster was unable to thrive and grow when it was part of Coles-Myer chain due to the corporate structure at Coles-Myer proved to be incompatible with the essential culture and nature of a fast food industry. Chron. com(n. ) provide information for the differences between Coles-Myer(chain) and Red Rooster (franchise) is, for the chain’s company there is one parent company own all the business locations but for franchise, there is an independent owners operate individual stores. So, this is why Red Rooster cannot thrive and grow when it was part of the Coles-Myer chain. The fast-food business which are running successfully nowadays such as KFC, McDonald, Nando’s others. There is dominant management or marketing factors that permit success with the fast food business. Dominant management or marketing factors means the consumer’s buying behavior. Chron. com (n. d) offers information about what a fast food restaurant must know the customer’s wants and demands before they develop marketing and advertising strategies. There are collectibles, market segmentation, loyalty program and societal marketing. Collectibles is the collection that the fast food restaurant gives out every time when the customers bought a meal, for example McDonald, they often give the collections of the toys for every purchase of kid’s meal. Loyalty program is the frequency card program for the loyal customers. Reward people like offer people a free drink when they come to the restaurant or after they have collect 10 points or 10 drinks, then they can have a free meal or gift. Societal marketing is more likely for getting ideas than making sales. These few marketing factors had attracted a lot of customers in the fast food restaurant. The large retail chain such as Coles-Myer, Safeway, Wal-Mart and others cannot effectively compete in the fast food business. The multi-national should do a fast-food business plan in order to succeed in the fast food business. The free dictionaries defined retail chain is â€Å"a large retail store organized into department offering a variety of merchandise. † So, people do believe the large retail chain cannot effectively compete in the fast food business as the type of business they running are different. For retail chain such as Coles-Myer, they sell variety of products to the customer like shampoo, toothbrush and other groceries but for the fast-food restaurant they only sell the food but not any other product. Fast Food Business Plan offers information about the plan detailing the launch of a fast food restaurant. The plan content provides methods for forecasting daily customers’ projection, demographic data that supports the fast food restaurants, detailed financial analysis, fast food menu pricing formula and a market analysis of the fast food industry. People believe that the fast food chain will grow rapidly in the future and the advanced technology will take part of it. Red Rooster was unable to thrive and grow when it was part of Coles-Myer chain is because one is running a fast food business while Coles-Myer is the retail chain, so the type of organization is different.